The International Museum of Art and Science debuts its newest exhibit, The World of Frida, from March 27, 2021 to August 29, 2021. The exhibit features more than 100 artists from around the world, celebrating the life of visionary painter, Frida Kahlo. The exhibition includes artwork...
I’ve always said youth sports will lead McAllen’s post-pandemic tourism recovery, and with the lifting of mandates statewide, people are gaining confidence to travel once again. Youth sports is McAllen’s fastest growing tourism segment. Each athlete staying overnight, with a multiple of 1.5 parents, spends approximately...
Sunsets are like snowflakes – no two are the same. And here in McAllen that is especially true. Some evenings you might look up to find skies brushed with watercolors while others are simply a breathtaking blaze of glory. No matter which canvas you encounter...
For a greater appreciation of McAllen’s rich and storied culture, look no further than the city’s abundant displays of public art. From vibrant murals to quick glimpses of creative expression along busy streets, regional and international artists have made their marks in a number of...
Visit McAllen, a department of the McAllen Chamber of Commerce, awarded the McAllen Fire Department its 2020 Destination Champion recipient in recognition of its outstanding dedication, commitment and support of McAllen’s hospitality industry. Visit McAllen’s Destination Champion program identifies individuals and organizations who are active in...
Visit McAllen, a department of the McAllen Chamber of Commerce, earned the 2020 Judges Choice Award for “Best Overall Project” with McAllen’s “Make the Most” campaign at the Texas Association of Convention & Visitors Bureaus Virtual Annual Conference Idea Fair on August 12, 2020. The TACVB...
The McAllen Chamber of Commerce’s Convention and Visitors’ Bureau has named Karina Mussenden as the new McAllen Hospitality Task Force Chairperson. Ms. Mussenden has been Director of Sales and Marketing for Casa de Palmas, Trademark Collection by Wyndham for five years. She is passionate about the...
As we all know, bridge crossing for Mexico leisure travel is restricted, but it’s important we stay front of mind with our northern Mexico visitors. We had two challenges when coming up with our marketing strategy: budget and messaging. We had to cut back our advertising...
By Steve Ahlenius McAllen Chamber of Commerce President & CEO Though different studies reach varying statistical conclusions about wearing masks, the overwhelming consensus is that masks help stem the transmission of COVID-19. Jeremy Howard of Australia has found 34 scientific papers (Masks4all.com) showing masks are effective in...
Today’s economy has transitioned from consumer-oriented to relationship oriented, and Visit McAllen practices this approach in its sales and marketing strategy through its Team McAllen program. In 2019, Team McAllen accounted for 20 events with 6,930 room nights and an estimated economic impact of $9,708,300 for...
