Sunsets are like snowflakes – no two are the same. And here in McAllen that is especially true. Some evenings you might look up to find skies brushed with watercolors while others are simply a breathtaking blaze of glory. No matter which canvas you encounter...
For a greater appreciation of McAllen’s rich and storied culture, look no further than the city’s abundant displays of public art. From vibrant murals to quick glimpses of creative expression along busy streets, regional and international artists have made their marks in a number of...
Visit McAllen, a department of the McAllen Chamber of Commerce, awarded the McAllen Fire Department its 2020 Destination Champion recipient in recognition of its outstanding dedication, commitment and support of McAllen’s hospitality industry. Visit McAllen’s Destination Champion program identifies individuals and organizations who are active in...
Visit McAllen, a department of the McAllen Chamber of Commerce, earned the 2020 Judges Choice Award for “Best Overall Project” with McAllen’s “Make the Most” campaign at the Texas Association of Convention & Visitors Bureaus Virtual Annual Conference Idea Fair on August 12, 2020. The TACVB...
The McAllen Chamber of Commerce’s Convention and Visitors’ Bureau has named Karina Mussenden as the new McAllen Hospitality Task Force Chairperson. Ms. Mussenden has been Director of Sales and Marketing for Casa de Palmas, Trademark Collection by Wyndham for five years. She is passionate about the...
As we all know, bridge crossing for Mexico leisure travel is restricted, but it’s important we stay front of mind with our northern Mexico visitors. We had two challenges when coming up with our marketing strategy: budget and messaging. We had to cut back our advertising...
By Steve Ahlenius McAllen Chamber of Commerce President & CEO Though different studies reach varying statistical conclusions about wearing masks, the overwhelming consensus is that masks help stem the transmission of COVID-19. Jeremy Howard of Australia has found 34 scientific papers (Masks4all.com) showing masks are effective in...
Today’s economy has transitioned from consumer-oriented to relationship oriented, and Visit McAllen practices this approach in its sales and marketing strategy through its Team McAllen program. In 2019, Team McAllen accounted for 20 events with 6,930 room nights and an estimated economic impact of $9,708,300 for...
Visit McAllen is focused on finding opportunities to provide short term relief and long-term value for the local tourism industry, and sports tourism offers a unique opportunity as McAllen looks to rebound from the COVID-19 crisis. Sports tourism will play a major role in beginning to...
The Paycheck Protection Program is aimed at helping businesses keep their workforce employed during the Coronavirus (COVID-19) crisis. Provided by the U.S. Small Business Administration, the SBA will forgive these types of loans if all employees are kept on the payroll for eight weeks and...
