As we all know, bridge crossing for Mexico leisure travel is restricted, but it’s important we stay front of mind with our northern Mexico visitors. We had two challenges when coming up with our marketing strategy: budget and messaging. We had to cut back our advertising...
By Steve Ahlenius McAllen Chamber of Commerce President & CEO Though different studies reach varying statistical conclusions about wearing masks, the overwhelming consensus is that masks help stem the transmission of COVID-19. Jeremy Howard of Australia has found 34 scientific papers (Masks4all.com) showing masks are effective in...
Today’s economy has transitioned from consumer-oriented to relationship oriented, and Visit McAllen practices this approach in its sales and marketing strategy through its Team McAllen program. In 2019, Team McAllen accounted for 20 events with 6,930 room nights and an estimated economic impact of $9,708,300 for...
Visit McAllen is focused on finding opportunities to provide short term relief and long-term value for the local tourism industry, and sports tourism offers a unique opportunity as McAllen looks to rebound from the COVID-19 crisis. Sports tourism will play a major role in beginning to...
The Paycheck Protection Program is aimed at helping businesses keep their workforce employed during the Coronavirus (COVID-19) crisis. Provided by the U.S. Small Business Administration, the SBA will forgive these types of loans if all employees are kept on the payroll for eight weeks and...
We are pleased to announce that Visit McAllen has recently selected aRes Travel as its new booking engine technology provider. The aRes Travel Booking Engine will provide visitors to our website a one-stop-shop for booking lodging properties, activities, and packages. Reservations can be made from...
If there’s one thing that we love to do in McAllen, it’s to make a lasting impression. With so many activities, events, restaurants, and hotel options, our city does its best to leave visitors wanting more and to come back. The same goes for our...
